eNATAL - Reduce Professional Liability and Malpractice Exposure

Avoid insanity and change the way you provide prenatal care. Lower malpractice premiums.

Professional Liability Insurance Crisis in Obstetrics
It's no secret anymore. Clinicians who provide prenatal care are in the middle of a professional liability insurance crisis. With malpractice premiums being raised suddenly and drastically across the United States, clinicians are scrambling for solutions that will allow them to do what they love, give their patients access to quality care, and at the same time, maintain a viable medical practice.

"Insanity" Defined
One definition of insanity is "continuing to do the same things over and over again and expecting a different result each time". Most clinicians are still using the same obsolete paper-based prenatal care system that they have been using for decades. Every day clinicians have to deal with missing prenatal records, they worry about their patients falling through the cracks, and they also occasionally wonder if there is a better way to deliver prenatal care in the 21st Century. There is. It is called eNATAL.

But most practices have not adapted themselves to the current malpractice insurance environment nor to a more error-free practice environment as now demanded by almost everyone. They continue to provide the same risky style of prenatal care the way they did 5, 10, 20 years ago, and of course, they somehow expect different results. For some reason, many clinicians expect everyone else to adapt to their old ways, however flawed or antiquated those ways may be.

Every practice must ultimately choose for themselves whether to just keep paying those outrageous malpractice premiums, not change anything about the way they deliver prenatal care (and therefore get the same results), or, they can leverage the advances and technology that are available right now with eNATAL to get better results. Those better results are of intense interest to professional liability insurers and the public.

For another physician view on the liabiity crisis read (PDF) what Dr. Erik Steele has said about medical errors and the failure of clinicians to create systems for error prevention.

Negotiate for Lower Rates with eNATAL
As clinicians consider their practice options, including giving up obstetrics completely, they should also consider the option that using an automated system like eNATAL for prenatal care will make them more attractive (less risky) to liability insurers. Often this attractiveness is rewarded with premium discounts when clinicians demonstrate that they are taking concrete, active steps to lower obstetric risk.

It is certainly worthwhile for all clinicians facing this crisis to approach their current liability carriers and try to negotiate lower premiums by showing that their practices are willing to change in order to lower liability and risk. The insurer may also be open to giving an entire community, hospital and all prenatal providers, substantial premium discounts if a risk-management system like eNATAL is in place.

In fact, eNATAL has already been endorsed by a major malpractice insurance carrier for the reduction in liability and increase in defensibility that eNATAL provides. This physician-owned insurer also offers discounts to policyholders who use eNATAL.